Harland Sanders, widely recognized as the iconic Colonel Sanders, is often credited with not only creating the secret recipe for Kentucky Fried Chicken’s distinctive flavor but also with naming the brand. However, the truth behind the name "Kentucky Fried Chicken" suggests a different origin. It was actually coined not by Sanders himself, but by a painter who was hired for his services at one of the first franchise locations.
Sanders began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. As the popularity of his chicken grew, he saw the potential to franchise his recipe. The first official franchise was opened in Salt Lake City, Utah in 1952. During the setup of this or one of the other earlier franchise locations, Sanders sought the services of a painter to create a sign for the restaurant. It was this painter who, recognizing the need for a catchy and appealing restaurant name, proposed ‘Kentucky Fried Chicken’. The name was a hit as it emphasized the regional quality and authenticity of Sanders’ recipe.
Alongside the name, this artist is also credited with devising the concept of the bucket meal, one of KFC's most recognizable items. Designed to cater to family dining, the bucket meal simplified meal purchase and transport, further placing KFC as a household name in fast food.
Thus, while Colonel Sanders perfected and popularized the recipe and branding associated with his Kentucky roots, the actual name "Kentucky Fried Chicken" and the innovative marketing strategy of the bucket were the contributions of a humble painter, showcasing the collaborative nature of business success. This narrative underlines the notion that significant brand elements can come from unexpected sources and emphasizes the importance of every contributor in building a brand’s legacy.
