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Residents of Brooklyn, U.S. can rent a mom. Nina Keneally, a 63-year-old resident of Brooklyn, launched a business by offering her services as a mother. The business is called Need A Mom.

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In the bustling streets of Brooklyn, New York, a unique service is catching the attention of many, particularly those far from their families or in need of a mother's touch. Nina Keneally, at 63, has stepped into a rather unconventional role through her business dubbed "Need A Mom." By renting out her maternal services, Keneally provides comfort and guidance to those who might be missing it in their lives.

Keneally's motivation behind starting "Need A Mom" stems from her own experiences as a mother of two grown children and her interactions with younger residents in her neighborhood. She noticed that many young adults, especially those living away from their home states or countries, often found themselves without a support system or a trusted advisor who could offer the wisdom and nurturing only a mother can. Her service, therefore, aims to fill this poignant gap by offering everything from a sympathetic ear, advice on cooking and personal issues, to help with resume writing or just a simple, warm hug.

The concept of renting a mom may seem strange to some but Keneally ensures that her role is clearly defined. She stresses that she does not intend to replace real mothers or interfere with familial relationships. Instead, she sees herself as a supplemental support, stepping in only when needed to provide the care and support that might be missing or geographically unavailable. Her services are personalized, often moulding to fit what her "children" need most at various points in their lives.

The feedback from users of "Need A Mom" has been overwhelmingly positive, with many reporting that talking to Keneally brings them comfort and helps them navigate through the complexities of adult life with more ease. They value her non-judgmental approach and the confidentiality she maintains. In a world where professional and personal lives are increasingly stressful, having access to a surrogate mother figure can be remarkably soothing.

"Need A Mom" reflects a broader trend where unconventional methods of support are becoming more accepted and sought after. It underscores an essential truth about human nature: the need for connection, understanding, and the comforting presence of a nurturing figure. In the absence of their biological families, many are turning to services like Keneally's to find a semblance of home. As society continues to evolve, services like "Need A Mom" indicate how the traditional concept of family and support is being creatively extended to meet modern needs.