In the heart of Idaho, known for its rich potato production, one potato stands out not for its taste but for its size and unusual utility. Weighing a whopping 10 tons and measuring 28 feet long, this "potato" is a marvel of creative marketing and imagination. It's important to clarify, though, that despite its realistic appearance, this giant creation is not a real vegetable. Rather, it is a meticulously crafted model that was originally designed to promote Idaho’s thriving potato industry.
The idea was birthed by the Idaho Potato Commission as a unique way to celebrate the state’s 75th anniversary in 2012. What better way to highlight Idaho’s most famous export than with a giant potato on wheels? This massive replica tours the country from coast to coast, making appearances at high profile events, parades, and even on television, capturing the attention and curiosity of all who see it.
Constructed using steel, plywood, and concrete, the design and material used enable the giant potato to withstand the rigors of travel and the elements. Its textured skin that mimics that of a real potato is actually a work of art, painted to look incredibly lifelike, making it quite easy for onlookers to believe, even if just for a moment, that it might be real.
After several years of traveling, the promotional value of the giant potato was reimagined into a stationary attraction. In 2019, it was transformed into a cozy Airbnb, allowing visitors to "sleep in" a potato, albeit one with all the modern amenities you’d find in a high-end hotel room, like a queen bed, fireplace, and even air conditioning. Located against a picturesque backdrop of the Owyhee Mountains, staying in this gigantic potato has become a sought-after experience, attracting tourists who are looking for unique accommodations.
This giant Idaho potato exemplifies how creativity and humor can be effectively used in marketing while offering an unexpected twist on what can be done with the concept of a state's agricultural staple. It serves not just as a public relations asset but stands as a quirky landmark reflecting Idaho’s pride in its potato heritage. Whether on the road or nestled in a scenic Idaho field, this giant potato captures imaginations and brings a sense of whimsy and wonder to all who encounter it.
