Zzyzx, California, is indeed one of the most unusually named places in the United States, if not in the world. The story behind Zzyzx is as quirky as its name. Located in the Mojave Desert, this area was originally named Soda Springs, known to be the site of natural mineral springs. It wasn't until Curtis Howe Springer, a self-proclaimed minister and health enthusiast, came along in 1944 that Zzyzx would take on its peculiar new name.
Springer established the Zzyzx Mineral Springs and Health Spa at the site, proclaiming it the last word in health. He chose the name 'Zzyzx' deliberately to ensure it would be the last word in the English dictionary. His unconventional marketing strategy was rooted in the belief that the unique name would attract more attention, making it an easy choice for people looking for health and relaxation services in the pre-Internet era of advertising.
The spa provided various amenities, including a hotel, church, and even an airstrip, with treatments centered around the supposed healing properties of the local mineral waters. Springer’s operation was not entirely legitimate, however. It eventually came to light that he was not a licensed doctor, and in 1974, he was evicted by the federal government for making false claims and squatting on federal land.
Today, the site of Zzyzx has been taken over by the California State University, which established the Desert Studies Center there. The center serves as a field station for ecological and geological research in the Mojave Desert. While no longer a health spa, Zzyzx remains a site of interest, not only for scientific research but also for travelers intrigued by its story and the allure of its name.
Zzyzx’s legacy as a part of odd American history continues to be a draw. It serves as a vivid reminder of the lengths to which entrepreneurs will go to capture the public’s attention, and how a unique name can garner interest and curiosity among the masses. Whether it leads one to think of innovative health claims or rigorous scientific research, Zzyzx undeniably holds a place in the annals of peculiar American tales.
