In the realm of clever marketing stunts, KFC has often set itself apart. One of its most delightful moments involves its Twitter account and a playfully secret nod to the 11 herbs and spices used in their famous fried chicken recipe. KFC's Twitter account employs a quirky strategy where it follows only 11 accounts: five Spice Girls and six men named Herb. This unique choice isn't random by any stretch, as it aligns with KFC’s renowned recipe which consists of a “secret blend" of 11 herbs and spices.
This clever nod remained under wraps until a keen-eyed Twitter user pointed out the unusual following list. The discovery quickly captured the attention of social media users, sparking delight and admiration for the fast-food chain's creative use of its social media platform. Realizing the brand engagement that this revelation had sparked, KFC decided to further elevate the experience for the observant fan.
In an act that epitomized both gratitude and whimsy, KFC commissioned and gifted the user a painting. This wasn't just any painting, but a personalized and fantastical depiction of him receiving a piggyback ride from Colonel Sanders himself, all the while holding a KFC chicken drumstick. This token not only showcased KFC's appreciation for being spotlighted in such a fun way but also highlighted the brand's dedication to engaging with its audience in a lighthearted, memorable manner.
This marketing masterstroke exemplifies how brands can use social media to enhance their image and deepen consumer engagement. By intertwining a bit of mystery, humor, and personalized acknowledgment into their strategy, KFC not only promoted their product in an indirect fashion but also strengthened their community ties, creating a viral and talking moment that lasted well beyond the initial tweet. Such inventive tactics ensure that KFC remains at the forefront of its followers' minds, not just as a place to eat but as a brand with a delightful personality.
