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In reference to never using the word "very" when writing, Mark Twain said, "Substitute 'damn' every time you're inclined to write 'very'. Your editor will delete it and the writing will be just as it should be".

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Mark Twain's advice on writing reflects his witty, straightforward approach to effective communication. He suggested substituting the word 'very'—often seen as a weak intensifier—with 'damn' to force editors to pay attention and to excise the unnecessary fluff. This tip indirectly emphasizes the significance of choosing strong, impactful words rather than relying on weak modifiers that dilute the clarity and strength of writing. Twain knew that reliance on "very" could lead to lazy word choices, and his humorous guidance was aimed at encouraging writers to think more carefully about their adjectives. This approach aligns with his larger literary philosophy: simplicity and precision lead to powerful prose. By recommending a stronger, albeit inappropriate, alternative in 'damn', he highlighted the importance of self-editing before submission, ensuring every word contributes meaningfully to the narrative. This piece of advice, although given in his typically facetious manner, serves as a timeless reminder to writers to scrutinize their word choices for precision and strength, enhancing the quality of their written expression. This method not only refines one’s writing style but also engages readers with clear, compelling communication.